is... architecture
PROJECT 361
"VIBRAM CONNECTION LAB BRINGS ALPINE TERRAIN TO THE CENTER OF MILAN AHEAD OF 2026 WINTER OLYMPICS"
Carlo Ratti Associati
CRA-Carlo Ratti Associati unveils the design of the new R&D Lab for Vibram, the world’s leading manufacturer of shoe soles. The project brings the Alpine terrains to the center of Milan, Italy. A testing ground uses an array of rock types to map different mountain granularities, while a molecular filter reproduces the Alpine air and scent. The project explores new ways to blend natural and artificial, mountain and city through design, ahead of the 2026 Winter Olympics in Milan.
International design and innovation practice CRA-Carlo Ratti Associati unveils the design of Vibram Connection Lab Milano, an innovative research and development laboratory for outdoor gear in Milan, Italy. The project is developed for Vibram, manufacturer of the popular FiveFingers foot gloves and one of the world’s leading producers of outsoles. By incorporating multiple rocky terrains from the Alps, CRA’s design facilitates the testing and development of active footwear products. In doing so, it experiments with new methods of blending natural and artificial design components in the building, as Milan prepares for the Winter Olympics in 2026.
The creative laboratory occupies 420 square meters of a former industrial building located in Milan’s design district. Inspired by Vibram’s motto “your connection to Earth”, CRA’s design features a 36-meter long testing ground that recreates most of the different mountain terrains found across the Alps. The stones that make the floor constitute a matrix of rocky granulometries, gradually shifting from fine-grained surface on one side to Dolomitic rocks including Candogli and Rosewood marble on another.
“In 1927, the German writer Kurt Tucholsky penned a poem called ‘The Ideal’. He dreamed of a building where one side faces the bustling center of the city, and the other side the Alps. This was the inspiration for our project, which strives to reconnect Milan to its Alpine roots,” says Carlo Ratti, founding partner at CRA and director of the Senseable City Lab at the Massachusetts Institute of Technology (MIT). “I believe that bridging the worlds of the natural and artificial is the key challenge of contemporary design. Together with Vibram, we tried to bring the Alpine atmosphere to the center of the city.”
The testing area includes a climbing wall, space for gait analysis, and workstations for researchers. The lab can be transformed into a public space for events or workshops, in accordance with Vibram’s open-source creative process. Furthermore, molecular techniques and an electrostatic filter in the ventilation system are employed to reproduce the chemical composition of the Alpine air inside the laboratory.
The Vibram Connection Lab furthers CRA’s exploration into design that merges the natural and artificial worlds. Sustainability and the circular economy are being explored at the Italian pavilion at Dubai Expo 2020 (open through 31 March 2022), jointly designed by CRA and Italo Rota, with Matteo Gatto and F&M Ingegneria, where organic materials such as orange peel and coffee grounds are employed in construction. CRA also investigated how industrial production could be made less invasive, with the technologically-driven master plan for the former Patrick Henry military village in IBA Heidelberg, Germany.
CREDITS
Vibram Connection Lab Milano
A project by CRA-Carlo Ratti Associati
Creative Lead: Italo Rota
Client: Vibram
With the collaboration of Hervé Barmasse
CRA Team: Carlo Ratti, Andrea Cassi (Partner in Charge), Chiara Morandini (Project Manager), Alberto Benetti, Mario Daudo, Ina Sefgjini
Renderings by CRA Graphic Team: Gary di Silvio, Pasquale Milieri, Gianluca Zimbardi
ABOUT CRA
Carlo Ratti Associati (CRA) is an international design and innovation practice based in Turin, Italy, and New York City. Drawing on Carlo Ratti’s research at the Massachusetts Institute of Technology (MIT), the office is currently involved in many projects across the globe, embracing every scale of intervention – from furniture to urban planning. Among recent projects, there are the Italian Pavilion at Expo Dubai 2020, the CapitaSpring skyscraper in Singapore, the curatorship of the “Eyes of the City” at the 2019 Bi-City Biennale of Architecture and Urbanism of Shenzhen, the redesign of the Agnelli Foundation HQ in Turin, the masterplan for Milan Innovation District (MIND). CRA is the only design firm whose works have been featured three times in TIME Magazine’s “Best Inventions of the Year” list – respectively with the Digital Water Pavilion, the Copenhagen Wheel, and Scribit. In the last years, the office has been involved in the launch of Makr Shakr, a startup producing the world’s first robotic bar system, and Scribit, the write&erase robot.
ABOUT VIBRAM
Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics, and correction. For over 80 years the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety, and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces more than 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries, and has manufacturing, research, and representation bases in the USA, China, Japan, Brazil, and Italy.
